Las Vegas, NV – With the daunting task of exploring the host of news ways of communicating and reaching young professionals, the Center for Exhibition Industry Research (CEIR) released its exhaustive findings just prior to the industry IAEE convention in Las Vegas, NV.  With CEIR partnering with IAEE they tasked Evan Garvey, Director of Operations for AGS Expo Services, based in Orlando, FL as well as several other speakers to take on the topic of marketing to Generation X & Millennials.

Garvey, as well as several other key-note speakers emphasized the significance of the study’s findings and offered practical tips on how to reach this Audience. “It becomes increasingly important to young people who are bombarded with social media information that information is conveyed briefly and offers value beyond pushing a product, event or service” said Garvey.

In addition to a quantitative study that was reviewed at the conference in tandem with the speakers, a Q&A session was held where IAEE was able to get insights from both panel speakers, Evan Garvey as well as Cathy Breden, CAE, CMP, Executive Director, Center for Exhibition Industry Research.  During this part of the discussion various tips were explored on practical application of the study’s findings.

VIDEOS: To view post speaker interviews click here

FINDINGS: Or click here for more information on the details of the findings