Las Vegas, NV – With the daunting task of exploring the host of news ways of communicating and reaching young professionals, the Center for Exhibition Industry Research (CEIR) released its exhaustive findings just prior to the industry IAEE convention in Las Vegas, NV.  With CEIR partnering with IAEE they tasked Evan Garvey, Director of Operations for AGS Expo Services, based in Orlando, FL as well as several other speakers to take on the topic of marketing to Generation X & Millennials.

Garvey, as well as several other key-note speakers emphasized the significance of the study’s findings and offered practical tips on how to reach this Audience. “It becomes increasingly important to young people who are bombarded with social media information that information is conveyed briefly and offers value beyond pushing a product, event or service” said Garvey.

In addition to a quantitative study that was reviewed at the conference in tandem with the speakers, a Q&A session was held where IAEE was able to get insights from both panel speakers, Evan Garvey as well as Cathy Breden, CAE, CMP, Executive Director, Center for Exhibition Industry Research.  During this part of the discussion various tips were explored on practical application of the study’s findings.

VIDEOS: To view post speaker interviews click here

FINDINGS: Or click here for more information on the details of the findings

In the wake of the recession and back-to-back years of declining tradeshow participation and revenue, some tradeshow companies are focusing their attention on how best to use this critical time.  AGS Expo Services (AGS), a national exposition services company based in Orlando, FL, has decided to innovate. Utilizing a hybrid of technologies that promises to streamline the tradeshow experience for exhibitors — while also helping the company to minimize its costs — AGS is launching the AGS Exhibitor Kiosk in September 2010.

Exhibiting all of the benefits of a ‘high tech – high touch’ platform, the touch-screen kiosk enables exhibitors to automatically create electronic bills of lading. This removes the need for printouts, outdated information and manual updates–  replacing them with automated real-time email & online tracking.  In addition, the system automatically prints shipping labels just as an exhibitor is preparing to leave a show.  The kiosk, which captures and stores about 90% of the exhibitor’s information prior to the show, utilizes technology to help exhibitors validate a few fields, verify shipping and billing information and instantly print up to 20 labels. With this invention, industry insiders are predicting that AGS is bound to set a new standard of customer service in the expo services industry. AGS CEO, Mark Garvey, has pledged that the kiosk is ‘just the beginning of our commitment to finding ways to improve and streamline the expo experience for associations and exhibitor.” Comparing the work to those home improvements that just never seem get done, Garvey says that he and his associates ‘have collected feedback from our customers and plan to tackle their suggestions for improvement one-by-one. “

According to a recent survey by UFI, the Global Assn. of the Exhibition Industry, expectations are high for an economic turnaround in 2010.  An impressive 77 % of those surveyed feel confident that the tradeshow industry will see significant gains from previous years.  If this holds true, just as home improvement projects are likely to flourish again, so too will companies like AGS  who have used this time wisely to innovate their services and offer a more complete solution to customers.

About AGS Expo Services

AGS Expo Services is an Orlando, FL, based national exposition services company founded in 1992.  AGS offers  a complete array of services giving clients a complete solution for all their expo and convention needs, including tradeshow design and implementation, exhibit booths and graphics.
For more information about AGS, visit www.ags-expo.com